Are you a foodie, a travelholic, or like to share your experiences? Feature your writing on Cyprus.com!
Direct Mail: An Old Advertising Device With New Power
Searching for a far better method to get in touch with clients and also leads in this technology-rich, multi-channel atmosphere? Would certainly you think I was crazy if I recommended utilizing a channel that was developed in the very early 20th century?
That channel is direct mail. And while much of today's marketing experts may reject it as a quaint antique of days passed, it's really much more powerful than ever before. Surprised? If you comprehend the aspects behind the efficiency of direct mail, you will not be.
There are two factors direct-mail advertising is a smart option in today's market. Initially, fewer companies are utilizing it, so the handful that recognize just how to use it effectively have a much bigger possibility to be noticed. Three decades ago, your mailbox might have had plenty of letters on any given day, but how many do you receive currently? Finding a letter (especially one with a real stamp) is something of an uniqueness nowadays, so rather than merely tossing it aside, people are most likely to review it.
"Well, I don't read junk mail," you urge. Neither do I. However effective direct mail as well as spam are two entirely different animals, which's where reason second goes into the picture. The trick to efficient direct-mail advertising is ensuring you placed the appropriate message right into the right-hand men, and today's combination of powerful modern technology and also huge data makes that easier to do than ever before.
Junk mail is the stuff you do not desire. You're not thinking about associating with the sender, or it's an item you would certainly never purchase, so you chuck it into the reusing container. If you're sending the wrong messages to individuals who have no demand or passion, you're squandering your cash on spam.
Yet if you're sending out relevant messages as well as offers to a firmly targeted group of receivers that satisfies details standards, you're participating in efficient direct mail. You have the opportunity to "speak" straight to someone that is likely to be thinking about what you need to state or offer. Also better, you're doing it in a location where they fit at once when they fit. Numerous forms of advertising interactions are interruptive. As an example, phone calls constantly come when you're doing something else. However most people have some type of regular when it pertains to reading their mail.
Currently, concerning that tightly targeted team I mentioned. I have actually created a lot of efficient direct-mail advertising packages for many years, yet I'll be the very first to confess that my fantastic words aren't the key reason those initiatives achieved success. Direct mail professionals will tell you that the writing and also layout of a direct-mail advertising item or plan accounts for less than 10 percent of its efficiency. Just how do they recognize that? They have actually tested millions of pieces of mail throughout the years, making slight modifications to pinpoint what functions best.
Those specialists will certainly likewise inform that your deal represent around 20 percent of a direct mail initiative's success. So what's the factor behind the continuing to be 70 percent? It's the quality of the checklist.
Simply put, you can develop the most lovely direct-mail advertising plan with the most poetic phrasing advertising a really tempting offer, and also if you mail it to a third-rate listing, it's mosting likely to fall short. The list is the solitary crucial component.
A great listing is concentrated entirely on one type of recipient. The more clearly you can specify your target market and also obtain a checklist of those targets, the a lot more efficient it will certainly be. The listing needs to also be exact, as well as it's important to make sure your vendor or whoever is creating the letter combines the appropriate areas. Otherwise, you could shame on your own.
The other aspect that is very important in efficient direct-mail advertising is ensuring your message is individual. Even if you're sending your marketing message to 100,000 individuals, it's being read by one by one. You want each recipient to really feel as though they're having a conversation with someone at your firm, not undergoing advertising and marketing. Replicate that's friendly and also conversational will certainly go a long way toward accomplishing that.
Direct-mail advertising may actually be an ancient strategy, but that doesn't imply it's outdated or inefficient. Use today's devices to refine as well as improve it, which old standby may be the source of your most recent success!
0 Listing By printingandmail
Whoops! We found no articles of this author!
Locations
- Nicosia
- Acropolis
- Agia Eirini
- Agia Marina Xyliatou
- Agia Varvara
- Agioi Trimithias
- Agios Andreas
- Agios Dometios
- Agios Epifanios
- Agios Mamas
- Agios Theodoros Soleas
- Agios Theodoros Tillirias
- Aglantzia
- Agrokipia
- Akaki
- Alambra
- Alithinou
- Alona
- Analiontas
- Anayia
- Anthoupoli
- Apliki
- Archangelos
- Arediou
- Asgata
- Asimou
- Askas
- Astromeritis
- Athalassa
- Dali
- Deneia
- Engomi
- Episkopeio
- Ergates
- Evrychou
- Farmakas
- Fikardou
- Flasou
- Fterikoudi
- Galata
- Gerakies
- Geri
- Gourri
- Kaimakli
- Kakopetria
- Kaliana
- Kalo Chorio Oreinis
- Kalopanagiotis
- Kampi
- Kampia
- Kampos
- Kannavia
- Kapedes
- Kato Deftera
- Kato Flasou
- Kato Koutrafas
- Kato Pyrgos
- Katydata
- Klirou
- Kokkinotrimithia
- Korakou
- Kornos
- Kourdali
- Kykkos
- Lagoudera
- Lakatamia
- Latsia
- Lazania
- Linou
- Lympia
- Lythrodontas
- Makedonitissa
- Malounta
- Mammari
- Margi
- Mathiatis
- Meniko
- Mitsero
- Mosphiloti
- Moutoullas
- Nicosia City
- Nikitari
- Nisou
- Orkontas
- Orounta
- Palaichori
- Paliometocho
- Pallouriotissa
- Pano Deftera
- Pano Koutrafas
- Pano Lakatamia
- Pedoulas
- Pera
- Pera Chorio
- Peristerona
- Pigeneia
- Platanistasa
- Politiko
- Polystypos
- Potami
- Potamia
- Psimolofou
- Pyrgos
- Saranti
- Sia
- Sina Oros
- Spilia
- Strovolos
- Tamasos
- Temvria
- Troodos
- Tsakistra
- Tseri
- Vyzakia
- Xyliatos
- Limassol
- Agia Fyla
- Agios Amvrosios
- Agios Athanasios
- Agios Dimitrios
- Agios Ioannis
- Agios Ioannis Agrou
- Agios Nicolaos
- Agios Sylas
- Agios Tychonas
- Agros
- Akapnou
- Akrotiri
- Akrounta
- Alassa
- Amathus
- Anogyra
- Apesia
- Apsiou
- Armenochori
- Arsos
- Asgata
- Asomalos
- Asomatos
- Avdimou
- Chandria
- Derynia
- Episkopi
- Eptagoneia
- Erimi
- Fasoula
- Foini
- Foinikaria
- Gerasa
- Germasogeia
- Kalo Chorio Lemesou
- Kaminaria
- Kantou
- Kapsalos
- Katholiki
- Kato Amiantos
- Kato Kivides
- Kato Platres
- Kato Polemidia
- Kellaki
- Koilani
- Kolossi
- Kourion
- Kyperounta
- Laneia
- Lemithou
- Limassol City
- Linopetra
- Lofou
- Mallia
- Mandria Lemesou
- Mesa Geitonia
- Monagri
- Monagrouli
- Moni
- Moniatis
- Monovolikos
- Mouttagiaka
- Omodos
- Pachna
- Paliolania
- Palodeia
- Pano Amiantos
- Pano Kivides
- Pano Platres
- Pano Polemidia
- Paramytha
- Parekklisia
- Pelendri
- Pentakomo
- Pera Pedi
- Pissouri
- Plataniskia
- Platres
- Potamos Germasogeias
- Prasteio
- Prodromos
- Pyrgos Lemesou
- Saittas
- Sikopetra
- Silikou
- Souni
- Spitali
- Trachoni
- Treis Elies
- Trimiklini
- Troodos
- Tsiftlikoudkia
- Vasa Kellakiou
- Vasa-Koilani
- Vavatsinia
- Vouni
- Ypsonas
- Zakaki
- Zoopigi
- Larnaca
- Agia Anna
- Agioi Vavatsinias
- Agios Nikolaos
- Agios Theodoros
- Alaminos
- Alethriko
- Anafotida
- Anglisides
- Aradippou
- Athienou
- Avdellero
- Choirokoitia
- Chrysopolitissa
- Dekeleia
- Delikipos
- Dromolaxia
- Kalavasos
- Kalo Chorio Larnakas
- Kato Drys
- Kellia
- Kiti
- Kivisili
- Klavdia
- Kofinou
- Kornos
- Lageia
- Larnaca City
- Lefkara
- Livadia
- Mari
- Maroni
- Mazotos
- Meneou
- Mennogeia
- Odou
- Ora
- Ormideia
- Oroklini
- Pano Lefkara
- Pervolia
- Psematismenos
- Psevdas
- Pyla
- Pyrga
- Skarinou
- Tersefanou
- Tochni
- Troulloi
- Vasiliko
- Vavatsinia
- Vavla
- Xylofagou
- Xylotymbou
- Zygi
- Paphos
- Acheleia
- Agia Marina Chrysochous
- Agia Marina Kelokedaron
- Agia Marinouda
- Agia Varvara Pafou
- Agios Dimitrianos
- Agios Georgios
- Agios Georgios Pegeias
- Agios Ioannis Pafou
- Akamas
- Akoursos
- Amargeti
- Anarita
- Anavargos
- Argaka
- Arminou
- Armou
- Asprogia
- Chlorakas
- Choletria
- Choli
- Choulou
- Chrysochou
- Coral Bay
- Droushia
- Drymou
- Drynia
- Empa
- Filousa
- Fyti
- Galataria
- Geroskipou
- Giolou
- Goudi
- Ineia
- Kallepeia
- Kannaviou
- Kathikas
- Kato Akourdalia
- Kato Arodes
- Kato Gialia
- Kato Panagia
- Kato Paphos
- Kelokedara
- Kilinia
- Kissonerga
- Koili
- Koloni
- Konia
- Kouklia
- Kritou Marottou
- Kritou Terra
- Ktima
- Lasa
- Latchi
- Lemona
- Lempa
- Letympou
- Limni
- Lysos
- Malounta Pafou
- Mandria Pafou
- Marathounta
- Mesa Chorio
- Mesana
- Mesogi
- Miliou
- Nata
- Nea Dimmata
- Nea Paphos
- Neo Chorio
- Nikokleia
- Pachyammos
- Pano Akourdalia
- Pano Archimandrita
- Pano Arodes
- Pano Gialia
- Paphos City
- Pentalia
- Peristerona Chrysochous
- Peyia
- Pissouri
- Polemi
- Polis
- Pomos
- Praitori
- Prodromi
- Psathi
- Salamiou
- Simou
- Skoulli
- Statos
- Statos Agios Photios
- Stavrokonnou
- Steni
- Stroumbi
- Tala
- Theletra
- Trachypedoula
- Tremithousa
- Tsada
- Vretsia
- Famagusta
Categories
- Accommodation
- Accounting
- Arts & Culture
- Banking & Finance
- Cafes
- Civic Life
- Education
- Energy & Natural Resources
- Financial Services
- Health & Beauty
- Aromatherapy & Herbal Remedies Centres
- Barbers
- Blood Banks
- Clinics
- Diet Specialists
- Doctors & Medical Practitioners
- Food Supplements
- Gymnastic Equipment
- Gymnastic Schools
- Gyms & Fitness Centres
- Hair Removal
- Hair Salons
- Health & Medical (Unclassified)
- Health Products & Services
- Hospitals
- Laboratories
- Make-Up Artists
- Manicure-Pedicure
- Massage Centers
- Medical Centres
- Medical Equipment
- Nursing Homes
- Nutritionists
- Old Age Homes
- Pharmaceutical Companies
- Pharmacies
- Retirement & Assisted Living Facilities
- Sauna
- Skin Care Products
- Solarium Centres
- Spa Centres
- Spa Equipment
- Tanning Salons
- Tattooists
- Therapists & Healing
- Weight Control Centres
- Wigs, Hairpieces & Extensions
- Yoga & Pilates Studios
- Home Services
- Building Maintenance, Renovations & Repairs
- Building Management
- Career & Employment
- Car Parks & Security
- Car Parts
- Carpenters & Joiners
- Car Repairs & Service
- Cemeteries
- Cleaning
- Clothing & Apparel Services
- Coffin & Casket Makers
- Damp Proofing Services
- Decorators & Interior Designers
- Disinfection
- Electricians
- Family & Children
- Funeral Homes
- Gardening Services
- General Repairs
- Keys & Locksmiths
- Landscape Architects
- Moving Services
- Other Automotive
- Painting Contractors
- Pawnbrokers
- Pest Control Services
- Petrol Stations & Car Cleaning
- Photographers & Photo Studios
- Plumbers
- Print & Copy Centers
- Property Maintenance
- Recycling
- Rentals
- Repairs & Maintenance
- Storage Systems
- Swimming Pool Maintenance & Services
- Upholstery
- Utilities
- Water Suppliers
- IT & Media
- Blogs
- Consumer Internet
- Database Solutions
- E-Commerce
- Education Technology
- Internet Service Providers
- IT Consulting / Services
- Journalists
- Magazines
- Multimedia & Web Design
- News Agencies
- Newspapers
- Online Business Services
- Outdoor Advertising
- Personal Computing
- Photoreporters
- Publishers & Publications
- Radio Stations
- Social Networking
- Software
- Software Developers
- Telecommunications
- Web Designers
- Web Portals
- Nature & Outdoors
- Nightlife
- Professional Equipment
- Agricultural Machinery & Equipment
- Aircraft Catering & Supplies
- Amusement Machines
- Audio Visual Equipment
- Bakery Machinery
- Beauty Salon Equipment
- Butchery Equipment
- Church Equipment
- Containers & Storage Equipment
- Drawing Office Equipment & Materials
- Food & Beverage
- Footwear Machinery & Equipment
- Forestry Products
- Garage Machinery & Equipment
- Hairdressers’ Supplies & Equipment
- Hospital & Laboratory Equipment
- Hotel & Restaurant Equipment
- Industrial Machinery & Equipment
- Printing Machinery & Equipment
- Professional Materials
- Sanitary Hygiene Products & Services
- Shop Equipment
- Surveying Instruments
- Tailors Equipment
- Typewriter Hirers & Repairers
- Uniforms & Staffware
- Woodworking Equipment
- Professional Services
- Architecture and Engineering
- Back Office Outsourcing
- Business Centers
- Consulting
- Contact Center
- Data Entry
- Event Planning
- Facilities Management
- Finance & Accounting Outsourcing – FAO
- Financial Consultants
- Foreign Exchange (ForEx)
- Human Resources
- Industrial Services
- Insurance Industry
- Legal
- Marketing & Advertising
- Printing & Engraving
- Publishing / Multimedia
- Recording & Production
- Research
- Supply Chain / Logistics
- Other Services
- Property
- Restaurants
- African Restaurants
- American Restaurants
- Barbecue & Take Away
- Brazilian Restaurants
- British Restaurants
- Burgers
- Cafes & Snack Bars
- Chinese Restaurants
- Creperies
- Cypriot Restaurants
- Diners
- Eastern European Restaurants
- Fast Food Restaurants
- French & Belgian Restaurants
- Greek Restaurants
- Health Food Restaurants
- Indian & South Asian Restaurants
- International & Fusion Restaurants
- Italian Restaurants
- Japanese Restaurants
- Kebab & Gyros Houses
- Mediterranean Restaurants
- Mexican Restaurants
- Middle Eastern Restaurants
- Pizzerias
- Pubs With Restaurants
- Russian Restaurants
- Seafood & Fish Restaurants
- Spanish Restaurants
- Steak Houses
- Taverns
- Thai & Southeast Asian Restaurants
- Vegetarian & Vegan Restaurants
- Other Restaurants
- Shopping
- Adult Shopping
- Alarm & Security Systems
- Antennas & Satellite Systems
- Automation Systems
- Bags & Travel Goods
- Bathrooms & Sanitary Ware
- Beauty Products
- Bedrooms
- Books & Music
- Cameras
- Car Customizations
- Car Dealers
- Childrenwear
- Clothing & Apparel
- Clothing Accessories
- Computers & Software
- Cosmetics
- Decoration
- Discount Stores
- DIY
- Duty Free Shops
- Electronics
- Flowers & Plants
- Food & Drink
- Furniture
- Garden Products
- Gifts & Personal Items
- Hobbies & Special Interest
- Home Appliances
- Home Fixtures
- Houseware
- Jewellery
- Kitchens
- Leather Goods
- Maternity Wear
- Motorcycles & Scooters
- Mobile Telephones & Telephone Systems
- Office Products & Services
- Outlet Stores
- Pets
- Shoes & Footwear
- Shopping Centres
- Sportswear & Sports Goods
- Textiles
- Toys & Games
- Traditional Products
- Underwear & Lingerie
- Sights & Attractions
- Sports & Recreation
- Travel Services
- Wholesale Trade
Join Our Mailing List
Subscribe to our newsletter and never miss an update